“In 2006, $39 billion in sales will be driven through email marketing.”
— Direct Marketing Association, 2005

Email marketing campaigns require that you create and plan the campaign, execute the delivery, and analyze the results. For most organizations who in-source, none of these activities can be done without significant involvement of IT staff. Whether it’s…

• Extracting a targeted list of recipients
• Creating a template for the email
• Testing the email for potential spam-blocking
• Sending the email at specific date and time
• Seeing the results of the delivery after the fact or in real-time
• Analyzing the results and taking corrective actions

…none of this happens without seeking resources in IT. Strangely enough, they always seem to be busy with other things - like maintaining the systems, keeping the network running, protecting the network from invaders, etc. Sending out email campaigns never seems to be at the top of the priority list.

It doesn’t have to be this way. 20+ year-old email infrastructure is making the creation and delivery of email marketing campaigns a lot harder than it needs to be. Fortunately a Ally Internet Marketing is making it easier for businesses to communicate with their customers and prospects.